Research and Discovery

User Research

• Methodology: Conducted user interviews with existing Dojah customers and potential business clients to gain insights into their needs and expectations.

• Existing User Focus Group: Analyzed current functionality to identify popular features, ensuring continuity where valuable.

• Prospective User Interviews: Explored required features to support expanded verification and AML offerings.

Competitive Analysis

• Benchmark Products: Investigated similar platforms like Okra, Smile ID, Verify Me, and You Verify.

  
  

  

  
  

  Analysis Summary:

  • Dojah is particularly strong in multi-source identity verification, connecting to telco and government data. It serves industries needing broad verification capabilities like e-commerce and insurance.

  • Okra is a leader in open banking APIs, providing extensive financial data access and enabling real-time bank-to-bank transactions. It's particularly beneficial for companies in lending, fintech, and personal finance, with broad support for African bank data.

  • YouVerify focuses on regulatory compliance with detailed KYC, AML, and address verification for financial services. It offers on-site document verification to improve data reliability for in-person needs.

  • Smile ID specializes in identity verification with a focus on biometrics and liveness detection, often used in high-security environments like telecommunications and government services.

  Each of these companies brings specific strengths to the African fintech and identity space, with varied capabilities across financial, regulatory, and user authentication needs.

  • Insights:

    • Visual Design: Observed design choices for a modern, professional aesthetic.

    • User Journeys: Compared onboarding and transaction flows to identify efficiency-enhancing strategies.

    • Market Offerings: Analyzed features that provided unique value, helping Dojah identify gaps and differentiation opportunities.

    
    

Design Process

Defining User Journeys and Key Flows

• Created detailed user journey maps for core flows, including account setup, identity verification, AML processes, and document uploads. Simplified the onboarding flow to reduce friction, ensuring seamless user adoption.

Wireframing and Initial Prototypes

• Sketching and Wireframing: Used initial sketches and low-fidelity wireframes to map out core screens.

• Prototyping: Developed clickable prototypes for early user testing, allowing us to iterate rapidly based on user feedback.

• Design System: Established the "Dojah Style Guide" to maintain a consistent look and feel across all screens.

User Testing and Iterations

• Conducted A/B testing with a small focus group over three days, testing the onboarding, verification, and quick-action flows.

• Feedback-Driven Iterations: Addressed feedback on navigation intuitiveness, visual clarity, and feature accessibility.

Solution Design and Features

• Easy Onboarding: Redesigned the onboarding flow for new users, reducing steps and adding tooltips to guide users.

• Dashboard Structure: Organized dashboard layout for optimal task prioritization. Implemented “Quick Actions” for commonly used features, enhancing workflow efficiency.

• AML Integration: Built specialized flows for AML compliance, including identity checks, sanctions list matching, and watchlist monitoring.

• Verification Services: Incorporated document verification, facial recognition, and biometric authentication.

• User-Friendly Empty States: Created engaging, informative empty state screens that guide users on setup processes or promote available features.

Design Challenges and Solutions

Timeline Constraints

• Solution: Adopted agile sprints and frequent check-ins with stakeholders to meet milestones and ensure alignment.

Limited User Data

• Solution: Used a mixed-methods approach, combining interviews with usability testing and competitor benchmarking to supplement data gaps.

Iteration Cycles and Development Handoff

• Solution: Structured frequent design reviews with the engineering team, ensuring smooth transitions and rapid implementation post-handoff.